Sony has finally come to its senses. Stop stubbornly focusing on its TV and mobile phone lineups and instead focus on what’s working. Mainly, the PS4.
This news comes as Sony execs layout a new plan for turning the company around.
The mobile phone sector, in particular has heavily weighed on Sony. The company plans to cut the number of phones, but still turn a profit.
“We’re not aiming for size or market share but better profits,” Hiroki Totoki, Sony’s chief of its mobile division told an investors’ conference according to Reuters.
This change in direction comes as forecasts are now predicting Sony Mobile to post a loss of around $1.7 billion by next March. Sony is opting for more profits by focusing on a smaller set of devices. Even if this means sales significantly drop – reports suggest Sony would be willing to swallow a 30% decline in sales.
One area Sony is excelling at is gaming. That’s where the company will put more focus and more money into. The PS4 maintains a dominant lead in worldwide sales against its competitors – the Xbox One and Wii U.
Sony also has Playstation Vue, a Netflix-like TV service that will be available to folks in New York City this month, and expand into other cities early next year. Sony says the service will launch commercially in the first quarter of next year.
Playstation Vue will feature content from about 75 channels from major programmers including CBS, Fox, NBCUniversal, Viacom and Discovery Communications. It’ll be interesting to see how much of a dent Sony can make in the already established video-streaming sector.
Besides Playstation, Sony is also focusing more on its image sensor business. Sony believes sales in this area could increase 70% to 1.5 trillion yen.
In the same report, Reuters says Sony is not expected to renew its FIFA soccer sponsorship contract next year. FIFA has been blasted lately for its World Cup bidding process. The concerns about the bidding processes transparency isn’t a new one. John Oliver beautifully ripped FIFA apart in a segment back in June.
Sony’s decision not to renew its sponsorship with FIFA comes after Emirate Airlines also severed ties with the soccer organization earlier this month.