Here’s an experiment. Take anyone from the Millennial generation. Ask them to name a fighting game. Odds are the only two you will hear are Street Fighter or Mortal Kombat. Yes, there are others. But, look at it from a brand standpoint. Those two withstand the causal knowledge test.

Now we know Street Fighter 5 is hitting PS4 next year. As an exclusive. It’s a huge deal for PS4, managing to snag the deal from Capcom. Xbox’s Phil Spencer’s response? Well, he took to Twitter to explain it to a fan.

“Business deals happen. We won’t do all of them. When we have a 1st party franchise in a genre I’d rather invest in ours.”

Right, you let one of the most storied franchises slip off your console because you rather push a first-party game that is nowhere near as culturally relevant or popular. That’s not to say Xbox isn’t above grabbing exclusive rights. The company has secured the rights to Dead Rising 3 and Rise of the Tomb Raider – proof Xbox does their own business deals.

Hey, we all know gaming is a business, but to not jump in front of this exclusive train seems like a mistake. Xbox One is still recovering from a lackluster launch, and losing out on Street Fighter 5 isn’t the news the console needs heading into 2015.

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One possible benefit Xbox has going for it is Street Fighter 5 smacks of nostalgia. You have the hardest of the hardcore wanting this game. How many new gamers will this bring into the fold? That remains unclear, and could be why Xbox was content to shrug and let it go.

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