Don’t worry Spotify. Taylor Swift won’t be writing a song about you. The move by Swift’s label to pull her catalog of songs from the service centers around one thing. Money.
Radio silence so far from Big Machine, but Spotify has a post up – On Taylor Swift’s Decision to Remove Her Music From Spotify.
“We believe fans should be able to listen to music wherever and whenever they want, and that artists have an absolute right to be paid for their work and protected from piracy.”
What is this really about? Economic scarcity. Yeah, I know. It doesn’t have the same ring to it as ‘Shake it Off,’ but it’s important in this case. Big Machine Label Group, Swift’s label, is in the midst of buyout talks.
How do you create the best price? Well, you have the best-selling artist on your label. Create some serious scarcity, and you get a better price. Granted, whoever is buying can wait a few weeks and tell Big Machine to lower it back down to Earth.
Oh, and protip if you are trying this ploy in negotiations. It helps if you pull all your artists’ songs from a service. Florida Georgia Line is still up. So, if we go by Big Machine’s rationale, they don’t give a damn about their other hot selling acts like Florida Georgia Line.
To the duo, if you ever wanted to jump labels, you now have Exhibit A.
The whole ploy comes off as desperate by Big Machine, and even Spotify recognizes it. They sent out a tweet that sounds like a jilted lover.
— Spotify (@Spotify) November 3, 2014
We will let you know when your Taylor Swift playlists return.