Love her music. Hate her music. Taylor Swift is undeniably the biggest stage act in recent memory. Add savvy businesswoman to the list of accolades. The pop/country megastar is adding a catalog of trademarks to protect the phrases generating from her songs.
Money grab? Sure. But, it is hard to blame her. It’s her creativity, so she should reap the benefits. Most of the trademark filing are from Taylor Swift’s hit 1989 album. Phrases include ‘ This sick beat,’ ‘Party like it’s 1989,’ and ‘Nice to meet you. Where you been?’
This sick beat is off here number one hit, Shake it Off – Swift’s first purely pop song. The trademark application protections its use against public appearances, ornaments and clothing.
For artists, merchandising is a big money-maker. It’s how most supplement their income, and Taylor Swift is quick to stake claim based off her songs. She controls the phrases and therefore stands to gain commercially off her own creativity. Capitalism at work.
Even with her business savvy, Taylor isn’t immune from the pitfalls of fame. The Lizard Squad hacked her Twitter and Instagram accounts earlier in the week. While they threatened the release of nude photos, Swift shrugged it off as a an empty threat. If anyone carefully cultivates her image, it is her.
A pristine image and a business sense other artists can learn from. No wonder she’s one of the richest performers.