The next-generation video console battle just got a bit more interesting. Microsoft announced a price drop for the Xbox One in the UK starting on February 28. On the last day of February, a Xbox One Titanfall bundle will go on sale for £399.99, down from £429.99. It will include the console, 1 month of Xbox Live and a download code for Titanfall. It’s an even bigger price cut considering Xbox One adopters in March will be getting Titanfall for free.

The U.S. is getting in on the action as well. The Xbox One Titanfall Special Edition Bundle will retail for $499 at select retailers. The U.S. bundle is a limited time offer and I wouldn’t expect these bundles to last on store shelves for long. If you’re in the market for an Xbox One, the Titanfall bundle would be the way to go.

Microsoft hopes the price cut in the UK and the special bundle in the U.S. can close the sales gap between the Xbox One and PS4. Both consoles have proved popular, but Sony has pulled away with the PS4. Earlier this month, Sony reported PS4 sales of 5.3 million. In comparison, Microsoft reported 3.9 million Xbox Ones were shipped (not sold through.)

Microsoft is also counting on Titanfall’s hype to drive system sales. And, it probably will. Titanfall is a fantastic shooter and is being dubbed by many as “the next Halo.” Will it hit sales numbers of Halo in its prime? I don’t know about that. I think it’s safe to say it will easily sell millions of units, though. The question is, how many? March’s NPD report will be very interesting to watch.

Microsoft, EA and Respawn hope the 2 million beta players of Titanfall translates to sales. Microsoft’s servers will see their first true test when Titanfall lands on March 11. They better be up to the task.

What do you think of the Xbox One price cut? Let us know in the comments below.


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