Today’s Apple Event is Almost Here. What’s Coming?

In a few hours, Apple will hold an event at its Cupertino, California headquarters. The big reveal today will center on the company’s iPad lineup. Look for a major revision of the iPad Air and a new iPad Mini to be the highlight of the show.

Apple stole a little bit of its own thunder yesterday after an iPad instruction manual showed illustrations of the new iPad Air and Mini. Fingerprint sensors and improved cameras were clearly visible on the manual. Check it out below.


Apple still has a commanding share of the global tablet market. The iPad’s share stands at 26.9% according to IDC, a research firm. But, Apple needs a shot in the arm after iPad sales slid 9.3% in the second quarter compared to the same period a year ago.

Other companies aren’t sitting idle. Lenovo revealed their latest tablet earlier this month, the Yoga Tablet 2. One of its biggest features is an integrated projector that can project a 50-inch display on your wall or ceiling.

Lenovo is unlikely to pressure Apple’s dominance in the tablet market anytime soon, but the competition is good. It keeps Apple on their toes, and the consumer wins with better products.

One problem I think Apple is going to have centers around its iPad Mini. I just don’t see people being interested in it if they already have an iPhone 6 Plus. We’ll see what Apple has up their sleeves to make the iPad Mini a compelling purchase in the face of bigger smartphones.

Besides the heavy focus on iPads, look for Apple to maybe show its iMac line a little love at its event today. It’s been a couple of years since the last refresh and iMacs are definitely due.

Yosemite should also get top billing also. Public release of the new operating system could happen as soon as today.

Head on over to Apple’s live page to watch the event streamed live. Maybe this time everything will go smoothly. The event gets started at 10 am PT, 1 pm ET.

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