The Jetsons is an easy comparison to make. The Tovala turns you into a chef. No more frozen dinners for you. Scan the barcode on the prepared meal and hit start. Depending on what’s cookin’ the smart oven cycles through a variety of cook cycles – baking to broiling.
In ten to thirty minutes, it’s soup. You still have to get off the couch and grab it. Tovala isn’t a butler. Just a chef in what looks like the most badass microwave you’ve ever seen.
Hell, it’ll even steam stale bread back to life. Wait, bread gets stale? It’s not around long enough in my house for that to happen.
Tovala Smart Oven
Two parts to the company. One is the oven. The other? The prepared meals for the lazy masses among us. Go ahead, admit it. Hey, I’ll cop to it for the simple reason I don’t want to be stuck cooking all the time.
Scan a code and hit start? Tovala understands my struggle.
What about those with dietary restrictions? Meals for vegetarians, vegans, low-carb, low-sugar, paleo and keto are available. Who knew cavemen had smartphones?
The calorie-conscious will like the meals are kept between 400-800 calories. No destroying a diet by underestimating how many calories the pizza actually had.
Tovala is building a test kitchen to expand the number of meals, but here are five that are making the rotation at launch:
The company is jumping into a crowded field. Blue Apron, Plated and HelloFresh are the entries into the meal kit niche. The companies gather the ingredients and unleash you in the kitchen.
Want delivery? Startups range from Uber’s UberEats, DoorDash and GrubHub, SpoonRocket and Maple.
Tovala’s closest competitor? Munchery. Ok, props on the name. The company delivers meals that have to be reheated in a microwave or an oven.
Tovala Pairs Meals With Hardware
Where Tovala has distinguished itself is the smart oven. You’re not stuck with the meal delivery service. The countertop oven replaces your current microwave or toaster oven.
If you want to toss a frozen pizza in, go for it. Bake your own cookies? It’s not about to stop you. Monitor it all via the app or use it for newfound recipes.
The Tovala has settings for baking, broil, convection and steam cooking. How does it stack up against a traditional microwave?
How about counter space? Here are the specs on the smart oven:
External: Height – 13.25 in Width – 19.75 in Depth – 14.75 in w/ handle, 13.75 in w/o handle Internal chamber: Height – 9.25 in Width – 13 in Depth – 12.25 in Weight: 26 lbs
Already past its goal of $100,000, Tovala is looking for scale. National food delivery has been proven by startups like Blue Apron succeeding in the market.
Want the smart oven?
Prices start at $239 with delivery in December. It’s a wait, but Tovala isn’t your typical toaster oven. App creation, smart features and more are in development. The company is enjoying the help of Y Combinator and a who’s who among tech startups.