Update: It’s official. Amazon acquires Twitch for $970 million in cash. Twitch statement below.
Dear Twitch Community,
It’s almost unbelievable that slightly more than 3 years ago, Twitch didn’t exist. The moment we launched, we knew we had stumbled across something special. But what followed surprised us as much as anyone else, and the impact it’s had on both the community and us has been truly profound.
Your talent, your passion, your dedication to gaming, your memes, your brilliance – these have made Twitch what it is today. Every day, we strive to live up to the standard set by you, the community. We want to create the very best place to share your gaming and life online, and that mission continues to guide us.
Together with you, we’ve found new ways of connecting developers and publishers with their fans. We’ve created a whole new kind of career that lets people make a living sharing their love of games. We’ve brought billions of hours of entertainment, laughter, joy and the occasional ragequit. I think we can all call that a pretty good start.
Today, I’m pleased to announce we’ve been acquired by Amazon. We chose Amazon because they believe in our community, they share our values and long-term vision, and they want to help us get there faster. We’re keeping most everything the same: our office, our employees, our brand, and most importantly our independence. But with Amazon’s support we’ll have the resources to bring you an even better Twitch.
I personally want to thank you, each and every member of the Twitch community, for what you’ve created. Thank you for putting your faith in us. Thank you for sticking with us through growing pains and stumbles. Thank you for bringing your very best to us and sharing it with the world. Thank you, from a group of gamers who never dreamed they’d get to help shape the face of the industry that we love so much.
It’s dangerous to go alone. On behalf of myself and everyone else at Twitch, thank you for coming with us.
Emmett Shear, CEO
Original story below.
Well, this is kinda odd. Rumors of Twitch being bought out have been going on for months. All reports said it was Google buying them. Twitch’s recent implementation of a content id system for music during archived streams also pointed towards a Google buyout.
Well, it’s not Google. It’s Amazon. At least that’s what tech website The Information is reporting. Wall Street Journal also has an article confirming the buyout. News of the deal could come as soon as today according to a person the WSJ talked to. Amazon is said to be paying more than $1 billion for the popular streaming platform
It always seemed weird there was never official confirmation by Google or Twitch about a Google buyout.
What’s Amazon getting in Twitch? Just one of the most popular Internet destinations out there. They were in the top 15 applications for total peak downstream usage (fancy words for internet usage) back in March according to Sandvine. Twitch claims it has more than 45 million monthly users. Back in March, it used up more downstream bandwidth than HBO Go.
E-sports, gaming personalities and even music events are calling Twitch home. A recent Counter-Strike:Global Offensive tournament held at Gamescom drew hundreds of thousands of simultaneous viewers.
Plus, Twitch users are an advertisers gold mine. Looking for young males to advertise to? Twitch has millions of them.
Everyone is pretty much reporting this now. If it’s announced today, look for a press release just after the closing bell on Wall Street at 3 pm ET.
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