Twitch wants growth. More importantly, Amazon (who owns Twitch) wants growth. And, Twitch is aiming for a new segment today with the launch of the “Music category.”
The live-streaming company has been one of the best success stories in recent years. Video-game streaming was incredibly small just a few years ago. Now, it’s huge. Dozens, if not hundreds, of streamers make a living playing video games and entertaining people. E-Sports has grown with hundreds of thousands of people tuning in to the biggest tournaments.
Twitch hopes to do for live music creation (and concerts) what it did for gaming.
“Artists such as Deadmau5, Steve Aoki, Porter Robinson, Fred Durst of Limp Bizkit, and many others have already turned to Twitch to launch channels to play games. With the beta Music category, they are now able to make music a part of their Twitch presence,” reads a Twitch blog post.
Twitch says we can expect to see concerts and music festivals by professional artists. They also tease “radio shows” created by approved labels.
The Twitch Music Library
Remember when Twitch implemented a music copyright detection system? With Twitch’s insane growth, it was only a matter of time before it happened. Today, Twitch reveals the Twitch Music Library. More than 500 songs, with a heavy EDM focus, will be available for streamers to use without worry of copyright issues.
Twitch also touched on concerns some may have about them expanding away from games. “We view music as an expansion, but gaming will always be our core focus,” says Twitch.
“You’ll see the same front page and directories, and you can still interact in all the same ways with your favorite broadcasters and your fellow viewers. We hope you discover some really great music creators and have the chance to check out some of your favorite musicians, while also having access to a free-to-use library of music for your broadcasts.”
What do you think of Twitch’s latest move? It’s not too surprising to me, and it makes sense. Twitch is at the forefront of streaming right now. The quicker they expand into other areas, the better. They just need to remember their gaming focus – which they seem to be doing.