When Amazon bought Twitch, many of us began waiting for how Twitch would be changed for the worst. I didn’t think it would go this far. Twitch launched a new category this week, and it’s a doozy – ‘Social Eating.’

Ok, when Twitch launched a ‘creative’ category I was cool with that. It was fun when thousands of people watched Bob Ross’ The Joy of Painting. Or, when an old guy’s channel of him playing piano exploded thanks to Reddit. But Social Eating? Hey, whatever floats people’s boat I guess.

Yep, I’ve finally hit the ‘old man yells at cloud’ point. Why the hell would somebody watch someone else eat? Then again, I’m sure plenty of people ask the same question about watching someone play games.

How far down does the ‘social eating’ rabbit hole go? Ars Technica wrote a piece about the phenomenon in South Korea back in April. Trust me; you’re not ready for this.

I still don’t get it after reading the piece, but hey, there’s a lot of shit I don’t get about the internet. ‘Social Eating’ (or whatever you want to call it) proves that once again there is an audience for everything.

Do you have dreams of making it big on the internet? Social Eating shouldn’t discourage you. Hell, just grab some Hot Pockets, a webcam and start becoming the next big internet sensation. How long do you think until we see sponsored streams? You know it’s coming.

For those who don’t understand what the appeal of Twitch is, today just got even crazier. For those about to make a ton of money streaming themselves eating, I ain’t even mad. You do you.

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Check out the beginning of what is sure to be a popular Twitch category.

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