Uber is at it again. In its bid to grab as much market share as possible, the company is rolling out UberEvents. Here’s Uber’s explanation of the new service:

“When planning a company happy hour, client appreciation dinner, or even upcoming nuptials, there is a lot that goes into ensuring that your event goes off without a hitch — including how your guests can safely get to and from without any fuss,” writes Uber’s Kimiko Ninomiya. “We want to make the experience of planning transportation logistics as seamless as ordering a ride at the touch of button.”

Bridezilla can hunt your ass down with Uber. Wonderful. Want to skip the company happy hour? Tough luck.

I actually feel for the wedding planners. The couple is already annoying enough. Now it will be a question of do you use UberX or go with the more luxurious UberLux. Gotta keep up appearances…

Note to the people getting the free ride – tip your Uber driver. The drivers don’t make near enough to shuttle you around.

How Does UberEvents Work?

There’s fine print to everything. UberEvents is a soft rollout in the NYC area. Guest passes are valid for 14 days, and the spend is capped at $10,000 per event. Umm, for a company that churns through cash, why the hell are you capping the amount customers can spend? Expect that cap to disappear in short order.

Have a guest that doesn’t have an Uber account? No problem. The pass comes complete with a seamless signup process. Another Uber customer added to the mix.

Next time you’re in NYC for an event, the Uber tab may be covered. Looking to escape that one annoying coworker? Hide UberEvents from whoever handles the company happy hour. Or, pull out the trusty ‘family’ excuse.

Gear. TV. Movies. Lifestyle. Photography. Yeah, I’m the type who sees a shiny object and is immediately captivated. Wait... There’s another. You can reach me at marcus@newsledge.com

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