First Beyonce teased it last week via Instagram. Today? Fans of the novel are getting another tease of Fifty Shades of Grey. Didn’t know your Valentine’s Day plans for 2015? You do now.

The last bit of the trailer will cause a stir, and gets fans ready for 2015. At the end of today’s trailer is arguably NSFW with glimpse into the star-crossed lovers’ penchant for BDSM. Got whips anyone? That’s probably the reason that prompted NBC’s The Today Show to screen a morning crowd approved version with the last bit edited out.

So, you now know what to expect from stars Jamie Doran (Christian Grey) and Dakota Johnson (Anastasia Steele) when the film drops on Valentine’s Day, 2015. Those who are fans of the book were also treated to a special version of Crazy in Love by Beyonce. Yeah if a song ever fit a film, that would be it.

Currently the film is unrated, but I’m not seeing a ‘P’ getting anywhere close to what is sure to be an R-rated film. If the Today show is having to clip the trailer for their audiences, it’s safe to say this isn’t a Disney movie.

Outside of the two stars, the cast includes Jennifer Ehle, Marcia Gay Harden, Luke Grimes, Max Martini, Eloise Mumford, Dylan Neal, Rita Ora, Victor Rasuk and Callum Keith Rennie.

Expect the marketing to ramp up this winter as the film gets closer to release. And to think, this whole thing was fan fiction turned into a book phenomenon and now a movie. Or could it be multiple movies? Judging by book sales and online reaction to the trailer you can bet the studio will break out its own whip to keep this meal ticket going.

Here’s the full Fifty Shades of Grey trailer below. Some of it might be deemed NSFW depending on your place of work. Then again, the whole book is NSFW, so there is that.

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