If you have a 4K television, you can binge watch everyone’s favorite meth dealer starting in June. Following the news that House of Cards would get the 4K treatment in April, Breaking Bad is the second show that Netflix is adding the capability too.
Before you get the idea that this is the start of a big move by Netflix into 4K, it isn’t. The company is starting small, then letting the transition snowball. Original content from Netflix will be converted on a case by case basis. If Netflix believes the content can benefit from better video quality, they will convert it. You can pretty much count on all the original content getting this treatment.
Netflix is betting that Ultra HD, or 4K, will hit mainstream within five years. Offering up the content now stands to benefit both the company and manufacturers. At CES in January, CEO Reed Hastings confirmed that content would be available on Ultra HD sets ranging from LG to Sony.
In addition to the 4K conversion for Breaking Bad, Orange is the New Black is expected to get the quality makeover. Netflix is also testing out adding extras, similar to DVD releases. This will include cast interviews etc.
Hey, if we can get more of Kevin Spacey’s Frank Underwood, I’m all for it. Bring on the cast interviews and original content extras. Call it Netflix Extras.
The true transition to 4K will begin with more shows and movies shooting natively in 4K. For now, the shows are being upscaled into the format. If you’re a purist, it’s definitely not Ultra HD, but the content portfolio has to start somewhere.