How much does an iPhone 6 with a year of unlimited talk, text and data cost? The first Price is Right contestant suggests $7,500. Really? Ok, that’s not even the craziest part. The next contestant? He does the ole Price Is Right strategy and adds $1 to it.

I know you’re paying for the name with Apple, but damn? $7,501?

The next two contestants put their thinking caps on and guessed $850 and $930.

Host Drew Carey had a bit fun and said, “Man, I hope the marketing people at Apple are watching this.”

The actual retail price? $1,969.

Now, let’s look at the best reactions.

First up, the crowd after the first contestant guesses $7,500. The lady in the red Christmas shirt in the third row, the lady in green in the front saying ‘woah’ and the guy beside her saying ‘that’s too high.’ Hell, everyone’s reaction.

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The next best reaction? The first two contestants realizing how bad they botched their guesses.

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