We’ve waited for months. The Oculus Rift now has a price. $600. Woah… I shouldn’t be surprised, but I am. Before I dive into the price, here’s what you get for $600.
– Oculus Remote
– Xbox One Controller
– EVE: Valkyrie and Lucky’s Tale
If you managed to snag a preorder when they went live this morning, you’ll get it in March. Oculus is still taking pre-orders, but the ship date has shifted to May.
Let’s talk that price point
So, 600 bucks. And you’ll need a high-end gaming PC on top of that. Toss about another grand on top of the Rift if you’re willing to put it together yourself. You will be dropping about $1,500 for Oculus’ VR vision. UPDATE: Engadget reports Oculus will offer a Rift and PC bundle for $1,499. No word on specs for the bundled PC, but it will probably follow Oculus minimum PC specs.
My first reaction to the $600 price point? Holy crap! And some more colorful language after that. I was thinking something closer to the $400 – $450 range. That was probably wishful thinking, but I just didn’t think Oculus would nearly double the price for the consumer version from the DK2.
But, this is the first foray into VR. We have to remember the first piece of tech in a new industry is always the most expensive. Remember $5,000 Plasma TVs? Hell, even 4K TVs were absurdly expensive when they were first revealed. The same goes for VR. And consumers are taking a chance on the first version. Subsequent versions of VR will be much better than the first one. I was thinking about picking up an Oculus Rift. But no way at $600. There just isn’t that killer IP that shows me I need VR.
Today’s Oculus price reveal has many believing this is Sony’s time to shine with PlayStation VR. $400 would be a fantastic price point for PlayStation VR. Plus, Sony has the added benefit of not also needing a high-end PC to run it. They already have nearly 36 million PS4s in homes across the world. How much will PlayStation VR cost? It’s a question Sony is probably asking themselves again today after seeing the $600 price point and the reaction to it.
Everyone needs to try VR
Oculus needs to team up with a retailer and get Oculus Rift into stores. You can’t show someone VR. You can’t explain it to them. They have to try it. And for $600, a lot of people are going to want to try it first. Partner up with Best Buy (or another retailer) and let people experience why they should buy an Oculus Rift.
It’ll go a long way toward getting people over that sticker shock.
There you have it. $600 for the Oculus Rift. Are you still interested? Did you manage to pre-order one? Let me know in the comments.