Last month, U.S. consumers saw the Xbox One price go from $499 to $399 as the Kinect was stripped out. In China, the price is heading the other way. Starting September 23, Chinese consumers can get their hands on an Xbox One for 3,699 RMB ($600).

Chinese gamers can choose from more than 70 games plus the array of entertainment options available on Xbox One.

The release of the Xbox One in China is a big deal. In recent years, China banned sales of foreign-made game consoles claiming they caused mental harm to children. That ban was lifted in January, paving the way for Microsoft and other manufacturers to introduce their products.

The first slate of titles to hit China include Forza Motorsport 5, Max: The Curse of Brotherhood and Kinect Sports Rivals. Microsoft intends to support the market in the future as well and is planning releases of Sunset Overdrive and Halo: The Master Chief Collection.

Major publishers are also jumping into the new market with EA, Ubisoft and 2K redesigning games specifically for China. The potential for millions of new customers is too much to pass up.

“We’re honored that Xbox One is the first console approved for sale in China through the Shanghai Free Trade Zone,” Yusuf Mehdi, Microsoft corporate VP of marketing for Devices and Studios, said in a statement. “We’re dedicated to earning millions of fans in China by working with BesTV to deliver an all-in-one games and entertainment experience starting September 23.”

We also found out about a new game coming to Xbox One. Perfect World is bringing its action MMO, Neverwinter, to Xbox One in China this year. A worldwide release is slated for the first half of 2015 according to IGN. MMOs have been an under-represented genre on consoles and it’s great to see Perfect World bringing their title to Xbox One.

What are your thoughts on Xbox One in China? Can China be a huge market for a console manufacturer, or are companies wasting their time?


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