While Snapchat has been dealing with privacy issues, a data breach and spurning a $3 billion offer, Blink is more than happy to look at being acquired. The mobile messaging app, similar to Snapchat, has been bought by Yahoo. CEO Marissa Mayer is continuing her buying spree, looking to put Yahoo back on the tech map.

Terms of the deal have not been disclosed, but Blink announced the news on its website. “We’re excited to announce that Blink is joining Yahoo! We built Blink because we believe everyone should be free to show the same honesty and spontaneity in their online conversations as they can in person. We look forward to the possibilities that will come from bringing the Blink vision to Yahoo!”

“We can’t begin to express how grateful we are for your support throughout this journey. We hope you stick with us through the next chapter.”

If you are thinking now is the time to grab Blink, you better hurry. The app is being pulled from the iOS and Android stores during the acquisition phase. As for how Blink works, it’s just like Snapchat. Users can send encrypted video, audio, doodles or photos to their contact list. Like Snapchat, the messages have an auto self-destruct. Users can control the length of time the message exists in the wild.

The team at Blink, seven-strong, will join the ranks of Yahoo employees. Blink represents the 40th startup acquired by the tech giant. The formerly independent company was led by ex-Googlers Michelle Norgan and Kevin Stephens.

With Tumblr already a part of Yahoo, Mayer has shown she’s not afraid of diving into NSFW territory in acquisitions. The content empire is growing at Yahoo, and now they have skin in the mobile messaging vertical.


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