Hey, the Back to the Future self-lacing shoes are finally here. Well, almost.
Nike+ members will be able to order the HyperAdapt 1.0 for delivery sometime around Christmas 2016. It’s not all comparisons to the movie’s shoes. No, Nike is serious about taking the next step in active footwear.
“Innovation at Nike is not about dreaming of tomorrow. It’s about accelerating toward it,” says Tinker Hatfield. “We’re able to anticipate the needs of athletes because we know them better than anybody. Sometimes, we deliver a reality before others have even begun to imagine it.”
Yeah, it may be a shoe, but consider me sold Tinker. Damn it, something else to buy.
Nike Adaptive Lacing
Nike’s HyperAdapt 1.0 will be the first to integrate adaptive lacing. No more tying my shoes? Sorry Crocs. It’s been real.
Tiffany Beers, a Senior Innovator at Nike and project lead, explained how adaptive lacing will work:
“When you step in, your heel will hit a sensor, and the system will automatically tighten. Then there are two buttons on the side to tighten and loosen. You can adjust it until it’s perfect.”
I remember pumping up the Nike air pump shoes before heading off to school. Tomorrow? You won’t even have to tie your shoes. Slip them on and go.
If it sounds ridiculously lazy, you’re half right. The other half? It will help athletes and those of us that think we are. Imagine a shoe that never slips. One that adapts.
The HyperAdapt 1.0 may be manual for now, but Hatfield wants the next step to be smarter:
“Wouldn’t it be great if a shoe, in the future, could sense when you needed to have it tighter or looser? Could it take you even tighter than you’d normally go if it senses you really need extra snugness in a quick maneuver? That’s where we’re headed. In the future, the product will come alive.”
Safe to say the guy loves where Nike is heading. A world where shoes are never untied.
One thing Nike. Not another app. Please. Don’t make us download a shoe tying app.