Ok, McDonald’s is seriously in a crisis or they just don’t give a damn anymore. First Ronald McDonald picked out his new clothes in a Waffle Taco induced haze. Now Happy Meals are getting a mascot, named Happy. I hope they didn’t pay Madison Avenue millions for that. By the way McDonald’s, where did you lock up Grimace?

Of course McDonald’s is hailing the unveil of someone’s photoshop mini-stroke. According to the company, Happy “will encourage kids to enjoy fruits, vegetables, low-fat dairy and wholesome beverages such as water or juice.” Yep, word association time. Think of the first word that comes to mind when you say McDonald’s. Are you anywhere close to fruits, vegetables or anything remotely healthy?

With the unveiling of Happy, social media got to have a little fun at McDonald’s expense. Why fast food companies think they can unveil health-focused items without ridicule is beyond me. The consensus on the mascot was that it was creepy.

Looking at the thing reminds you of the Web 2.0 era of weird illustrations. Why can’t we get the Hamburglar and the old cast of characters back. Put Happy back in his box. There is an upside to the whole affair. They didn’t give him a hat similar to Pharrell’s choice of headgear.

The thing just looks like it wants to hide under your child’s bed. Yet another chapter in McDStories. Oh, alongside he mascot announcement, there will be a new low-fat yogurt option as a side dish. You just ate 20 nuggets, but at least you offset it with yogurt. America baby.

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