We all deal with it. That annoying person we follow. You can’t block them – either out of being too nice or it’s a colleague. But, the World Cup is coming and the NBA playoffs are here. Can you honestly deal with the fairweather fan who won’t shut up? Twitter has your answer with the mute option.

It is the friendlier option to blocking a user. You can still get replies to tweets and messages, but you are not subjected to their posts. In a blog post, Twitter explains the feature. Once muted, a user’s activity no longer appears on your main feed. The user can favorite your tweets and reply to you, but you will not see their tweets or retweets.

For heavy users of Twitter, the feature is set to roll out in the coming weeks. Just in time for the height of the NBA playoffs and before the World Cup. No one wants to listen to a once every four years soccer expert.

“Mute gives you even more control over the content you see on Twitter by letting you remove a user’s content from key parts of your Twitter experience. Muting a user on Twitter means their tweets and retweets will no longer be visible in your home timeline, and you will no longer receive push or SMS notifications from that user.”

The best part of the feature? It’s one way. The user will never know you decided to mute them. To mute a person, click over to more and then ‘mute @username’. You can also mute from the profile page. Just select the gear icon and then mute. The option will be available to desktop users and mobile users on iOS and Android.

All social media should come with this option. Looking at you Instagram. Some people are just way too proud of their lunch. Oh, a filter on a grilled cheese? Damn, I missed my calling as a photographer.

Of course, you could go on a digital cleanse and unfollow these people. But, this seems to be the happy middle.


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