Looking for that special someone for a one-off date and possibly more? Tinder is looking for you. Especially if you’re under 30. Evidently, after 30, we all turn into trolls with unlimited funds in which Tinder intends to take advantage of.

The rumors of Tinder Plus are true, and it comes complete with pricing ties. Under 30? You’re paying $9.99 a month. Over 30? Prepare for a $19.99 monthly hit. So, what do get with Tinder Plus anyways. Well, if you live in a rural area like me, you can see that the grass is greener in bigger cities (you can check out possible matches in other cities), like an unlimited number of people, and undo that accidental swipe if you messed up.

So, why the disparity in pricing? Tinder explained it as a pure business decision.

“We’ve priced Tinder Plus based on a combination of factors, including what we’ve learned through our testing, and we’ve found that these price points were adopted very well by certain age demographics. Lots of products offer differentiated price tiers by age, like Spotify does for students, for example. Tinder is no different; during our testing we’ve learned, not surprisingly, that younger users are just as excited about TinderPlus, but are more budget constrained, and need a lower price to pull the trigger.”

Plus, the company maintains the majority of its user base is under 30. For now, at least. This could quickly go the way of Facebook. Start off with a wall for students only, get a ton of VC money who demand users. Acquiesce to said demands for cash, and the place looks like your local bingo hall.

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Oh, and if you live in the UK? The price difference is even more stark. People under the age of 28 pay $6.39 (current exchange rate), while older folks are shelling out nearly four times that at $23.03 per month.

I can understand where older users are perturbed about the move, but pricing tiers are not unheard of. Plus, most companies count on older users having more disposable income.

Want to learn more about TinderPlus? Head over to the company’s blog for all the details.

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