Sell, sell, sell. That’s what Ubisoft investors did today as shares plunged more than 9% in Europe. So, what happened? Well, there’s several things really. The most obvious would be the lackluster reception of Assassin’s Creed Unity.

Ubisoft chart

Reviews have been all over the place with the game. Some praise it’s beauty and great quests, while others slam its glaring technical problems. The Xbox One Metacritic score sits at 76, which for a AAA title is terrible.

Several YouTube videos highlight the game’s technical issues. Here’s a collection of the issues players find in the game.

How the hell does this get by QA?

There are other factors involved in today’s stock decline that didn’t help Ubisoft. The old ‘sell the news’ adage comes in to play here. This week’s ‘news’ is the launch of Assassin’s Creed Unity. Now, it would not cause a 9% tumble, but it would place some pressure on the stock.

European stock markets also took a hit in general today as Ukraine tensions continue to pressure European financial systems.

But, Assassin’s Creed Unity is the main reason for today’s sell off. We’ll see how the stock reacts once Ubisoft starts announcing some sales numbers for the Assassin’s Creed titles. It will be interesting to see how well Assassin’s Creed Rogue is doing.

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