Uh oh. Adidas is at it again with the Confirmed app for the Yeezy Boost 350. In June, sneakerheads took to social media to share their outright disdain for the Confirmed reservation app.
Before we go down the rabbit hole of Internet rage, let’s talk about the Adidas Yeezy Boost 350. Long ass name, short on supply. Retailing for $200 – wait till they get on eBay – it is a partnership between Kanye West and the shoe company.
Say what you will about Kanye, he’s following the Jay-Z template of making as much money as possible. Plus, rarity means collectors will fall all over themselves.
It is set to to go on sale this Saturday, so unless you’re already in line or have it reserved, don’t bother. You’d have to be beyond lucky to find the shoe once stores open Saturday morning.
Unlike the initial Kanye/Adidas collab, the Boost 350 is something you can actually wear without getting stared at. Especially here in Gadsden.
It’s black and has a sock-like Primeknit upper, leather detailing for days and a full-length Boost midsole. It looks cool and is comfortable. That’s a deadly combination in the shoe collecting world.
Where can you buy it? If you’re rural like me, it’s tough luck. The closest is Atlanta, and the likelihood I’m getting up that early to go to a select Foot Locker? Somewhere between not happening and I’m not setting my alarm.
Yeezy Boost 350 and Confirmed
With a limited edition shoe comes managing expectations. Adidas thought they could with the Confirmed reservation app. The company thought wrong. As with any connection that gets hammered all at once, problems will arise.
My favorite tweet? Straight from Four Pins:
live look at the adidas confirmed app pic.twitter.com/H7Y4YOjJHy
— Four Pins (@Four_Pins) August 19, 2015
Then there’s the Ari Gold reference:
— David Jacobson ♛ (@davidhjacobson) August 19, 2015
Hell, I want to do that every time mobile Safari crashes.
The lesson here? Sometimes it’s just better to let people camp out for shoes. An app makes it seem like it will be crazy to grab something that is destined to be rare and on eBay Saturday afternoon.
You know you thought about it. Rare shoes + seller’s market = eBay. Me? I’d keep them, but would be horrified to wear them out. I live in the country. Dirt would literally jump on the shoes.
Let me know your Adidas Confirmed horror stories. Or, maybe you were successful. Either way, the shoe goes on sale Saturday and will be sold out the same day.