Apple has cleared the last couple of hurdles and is welcoming Beats Electronics and Beats Music to the “Apple family.”
Apple’s CEO Tim Cook officially welcomed their latest addition in tweet and linked to an Apple page with a longer welcoming message.
Today we are excited to officially welcome Beats Music and Beats Electronics to the Apple family. Music has always held a special place in our hearts, and we’re thrilled to join forces with a group of people who love it as much as we do. Beats cofounders Jimmy Iovine and Dr. Dre have created beautiful products that have helped millions of people deepen their connection to music. We’re delighted to be working with the team to elevate that experience even further.
And we can’t wait to hear what’s next.
Beats has its own page touting, “There’s a new instrument in the Apple family.” The page goes on to talk about how Apple long history in music and praised the effects the iPod, iPhone and iPad have had in the music industry.
Today’s close of the Apple/Beats deal comes as Apple clears two final hurdles. U.S. regulatory approval and the purchase of Vivendi’s stake in Beats Electronics LLC. Vivendi’s 13% position in Beats ended up netting them $404 million. Not bad Vivendi, not bad.
What happens now? Apple plans to keep the Beats Music product intact, and let it operate as its own brand alongside iTunes Radio.
Just give us some earbuds that don’t fall out all the time with the next iPhone and I’ll be happy.