DJI and Hasselblad Partnership Finally Bears Fruit

DJI A5D M600

And there it is. When news broke last year DJI invested in Hasselblad for a minority stake; we were all waiting to see the payoff. When was the integration happening? Our questions were answered today with the announcement of the A5D-M600.

Here are the basics. The A5D-M600 starts with DJI’s Matrice 600 platform to haul the camera and pairs it with Hasselblad’s A5D aerial camera. Out of the box, the A5D packs a 50mm f/3.5 lens preset at infinity focus, making life easier for pilots to easily focus the lens depending on the shot.

The sensor onboard the A5D-M600 is twice the size you find in top-of-the-line 35mm DSLRs. Hasselblad is high on the collaboration:

“Combining best-in-class aerial optics with the world’s most powerful aerial platform is a natural development for DJI and Hasselblad. We are delighted to provide this unique bundle to professional photographers, surveyors and mappers,” said Perry Oosting, CEO of Hasselblad.

A5D-M600 DJI and Hasselblad

And aerial photography enthusiasts and professionals alike are asking one simple question – how much? Right now, the kit isn’t priced, but the Matrice 600 tips the register at $4,599 and the Ronin-MX at $1,599.

Yeah, the A5D-M600 is not going to be cheap. Think the price of a car and you’d be on the right track. Whoever buys one will want insurance. Can you imagine a battery screw up and tens of thousands of dollars crashing down.

That would be depressing. On the brighter side, it’s a hell of an aerial photography platform. 50MP Hasselblad? It’s definitely on my Christmas list.

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