Is it the End of the Line For DJI’s Phantom 4 Pro?

DJI Phantom 4 Pro production ends

DJI has started the move away from the Phantom 4 Pro on its website with splash pages now including a pop-up telling customers it is no longer in production and a push towards the Mavic 2 Pro.

Phantom 4 Pro pushes Mavic 2 Pro

One caveat is the notice only applies to the original Phantom 4 Pro. Its V2.0 variant remains on the site, though it has been out of stock since November. According to DJI Support, it’s a parts issue, and the company will not be producing any Phantom 4 Pro V2.0 drones for the foreseeable future.

With the stock issue already lasting nearly six months, writing off the Phantom 4 Pro V2.0 along with the original P4P is a natural, logical leap.

Which brings the million dollar question. What’s going on? Or in DJI’s case, it could be the $150 million question. The camera drone leader is reeling from a massive corruption scandal.

The tweet from DJI’s support channel opens the doors to plenty of questions. Are the P4P and P4P V2.0 woes related to the corruption case? Does it extend to suppliers? There are a lot of unknowns surrounding the blockbuster announcement earlier this year.

What about the other side of the coin? Could the Phantom 4 Pro discontinuation signal the Phantom 5 is imminent? Again, it’s a solid maybe. Some are speculating the Mavic series is where DJI wants to head for consumers, but the video and stills quality in the P4P exceeds that of the Mavic 2 Pro. Even with the two camera drones sharing the same sensor.

Leaked images showed what some assumed was a Phantom 5 with interchangeable lenses. DJI claims it was a one-off enterprise build, but rumors persist the Phantom 5 will feature interchangeable lenses. It’s a must-have feature as the company’s flagship consumer drones edge ever closer to the $2000 mark.

What does 2019 hold for DJI? NAB is coming up in April, though DJI holds splashy announcement events for launches and doesn’t rely on trade shows. Time will tell. My take is to expect the Phantom 5 this year. The corruption scandal is one hell of a curveball, but it’s unlikely DJI ends the line which took it to the top of the drone market. Especially with the considerable demand for something better than a Mavic 2 Pro, but a lot cheaper than an Inspire 2.

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