Kids Club. Google Targets Younger Crowd With Kid-Friendly YouTube App
YouTube logo

A kid-friendly version of YouTube is inbound according to the USA Today, who first broke the news. Starting Monday, Android users in the U.S. can download the new app called YouTube Kids.

Shimrit Ben-Yair, the project’s group product manager, told USA Today, “parents were constantly asking us, can you make YouTube a better place for our kids.”

YouTube is a great service, but things can get a bit more mature as you surf around.

Does it make sense from a business standpoint? You bet it does. Ben-Yair also told USA Today they have seen year-over-year growth on their family entertainment channels spike 200%.

So, what will the YouTube Kids app look like? Check out the interface below.

YouTube Kids

YouTube Kids’ interface is friendly for mobile users and easy to use for young kids. Parents won’t have to worry about comments either. They have been stripped out from the videos.

The streamlined interface features bigger images and links so kids won’t have any trouble getting to the video they want to watch. Videos will be part of four different child categories – TV shows, music, educational content and exploring top videos.

Parental controls will also let you decide how much YouTube your kids can watch.

On Monday, download the YouTube Kids app and let your kids go to town.

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