Netflix Eases the Pain of Mobile Data Caps
Netflix data usage

Netflix fan? The streaming service has your back when it comes to a bad idea of streaming Jericho on your phone via LTE. What? I love that show and will always beg CBS to bring it back or let Netflix have it.

Thursday saw the release of a tool for us to limit data usage when we are off our home WiFi. And hey, Comcast is bumping my data cap to a terabyte. Life is good in Gadsden.

“As we have launched Netflix around the world, we have seen big differences in how much people are streaming on smartphones and what kinds of mobile data plans they have,” Netflix director of product innovation Eddy Wu said in a blog post.

“Today, we are offering a new tool to help you better control how much data you use when streaming on cellular networks.”

The move comes as Netflix continues its worldwide expansion and the widespread adoption of smartphones. And who hasn’t been completely ridiculous and turned on Netflix while waiting in the lobby for an appointment. If you’re at the doctor, there’s no reason to make the condition worse by having the lobby TVs tuned to Fox News.

Thanks, doc. I already have migraines…

Netflix data usage

The default setting in the new app will allow you to watch up to three hours of something you’ve already seen per gigabyte of mobile usage. Netflix’s stated goal is to deliver the best quality video while keeping data usage down. AT&T isn’t the most forgiving when it comes to data overages.

“Our testing found that, on cellular networks, this setting balances good video quality with lower data usage to help avoid exceeding data caps and incurring overage fees,” Wu said.

Data caps not a concern for you? Jump into the settings to bump the video quality. Or, wait until you get home and watch Orange is the New Black on your TV. It’s not going anywhere.

“Our goal is to give you more control and greater choice in managing your data usage whether you’re on an unlimited mobile plan or one that’s more restrictive,” Wu said.

Stumble into one the many WiFi hotspots? Netflix will automatically adjust to the highest quality. You won’t need to always flip the settings back and forth.

Netflix Global Juggernaut

The streaming service is coming off another strong quarter of growth. It reported memberships growing by 6.74 million to hit 81.5 million. 42 percent of the subscribers reside outside the United States, with the company entering the India market. It has yet to enter China which will continue to fuel its growth as Netflix seeks to become a global TV network.

Gives us a new season of Jericho. Fans have been begging for years and if we need to start shipping nuts to executives again, we will.

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