It’s official. Razer has acquired Ouya.
Ouya’s humble start began on Kickstarter on July 10, 2012. The idea of an Android-powered video game console for less than $100 was an appealing one at the time. The Kickstarter campaign quickly blew past its goal and went on to raise nearly $8.6 million. But success on Kickstarter never translated to the mass market.
Today, Ouya is no more. CEO Julie Uhrman is no longer with Ouya as Razer acquires its software assets.
.@juhrman OUYA was a once in a lifetime experience. Now, I’m off to find the next…stay tuned!
— Julie Uhrman (@juhrman) July 27, 2015
Ouya CEO Julie Uhrman called Razer “the perfect home for OUYA and the team that made it all happen.”
Razer’s Ouya acquisition is all about software and personnel.
“Razer has a long-term vision for Android TV and Android-based TV consoles, such as the Xiaomi Mi Box and Alibaba Tmall Box, to which OUYA already publishes,” says Razer Co-Founder and CEO Min-Liang Tan. “OUYA’s work with game developers, both triple A and indies, went a long way in bringing Android games to the living room and Razer intends to further that work. This acquisition is envisaged to usher more developers and content to the Android TV platform.”
Razer doesn’t have any interest in Ouya as a product. They already have a micro-console called Forge TV.
For Razer, purchasing Ouya is all about strengthening this platform.
Razer will soon provide details on how existing Ouya users can transition to Forge TV and the Cortex TV platform.
Razer’s uphill battle
Ouya’s Kickstarter was a success, but it stagnated for years. It’s going to be tough for Razer to see widespread success with Forge TV. What does it offer that we can’t get through our smartphone or a more powerful video game console?
The games shown on Forge TV’s page are mostly mobile. And it doesn’t have the specs to compete with today’s consoles.
Razer Cortex: Stream lets you stream from a gaming PC to your TV, but other companies including Valve with Steam Link will soon be releasing similar devices. Plus Steam Link is cheaper at $49 versus Forge TV at $99.
I just don’t see a market for Forge TV. But Razer does. Otherwise, they would not have purchased Ouya. We’ll have to wait and see what Razer will offer that’s unique with Forge TV.
What do you think? Are you interested in Forge TV?