There’s user-growth and then there’s investors’ expectations for user-growth. You can guess which one Twitter is paying the most attention to.
Late last year, Twitter announced the number of monthly active users was 284 million in the third quarter. That was up 13 million from the previous quarter. Investors’ response to the growth? Shares tanked 10%.
Today, Twitter announced two new features for its social media platform. Group messages and video sharing.
Now, you and 19 of your Twitter friends can take your conversation into private with Group Direct Messages. This might help people who don’t realize that racist tweet was public for everyone to see. And, it might save a job or two in the process.
The next feature should make investors happy. In-app video support.
You will be able capture, edit and share your videos from the Twitter app. Here’s how Twitter describes the new feature.
We designed our camera to be simple to use so you can capture and share life’s most interesting moments as they happen. In just a few taps you can add a video to unfolding conversations, share your perspective of a live event, and show your everyday moments instantly, without ever having to leave the app. Viewing and playing videos is just as simple: videos are previewed with a thumbnail and you can play them with just one tap.
Videos are limited to 30 seconds.
You can see it in action with this Neil Patrick Harris tweet.
— Neil Patrick Harris (@ActuallyNPH) January 27, 2015
Video support is an obvious addition for Twitter. Other social media platforms such as Facebook and Instagram already have it. Plus, it gives advertisers another way to reach Twitter users. You know it’s coming.
One question still remains. Will these features be enough for Twitter attract more user-growth to appease investors?
Their stock is down more than 3% right now, but that has more to do with the entire market falling than today’s announcement.