Parents can claim a victory today after getting Toys ‘R’ Us to quietly pull the Breaking Bad figures. Now comes the eBay gold rush. Implied scarcity plus hit show Breaking Bad equals profit. The uproar started after some parents noticed the set being featured online and in stores. One of the figures is clutching a gun and drugs. The gun isn’t what got parents riled. It was the fact a toy was clutching toy bags of meth. Not exactly kid friendly.
Like everything online, the cause immediately earned a Change.org petition titled: “Remove Breaking Bad dolls from their shelves.” Right now, the petition has nearly 7600 signatures. The petition urges people to send a message to Toys ‘R’ Us.
“Toys “R” Us is well known around the world for their vast selection of toys for children of all ages. However their decision to sell a Breaking Bad doll, complete with a detachable sack of cash and a bag of meth, alongside children’s toys is a dangerous deviation from their family friendly values.”
“That’s why I’m calling on Toys “R” Us to immediately stop selling the Breaking Bad doll collection in their stores and on their website.”
In a hilarious statement, Toys ‘R’ Us said the packaging clearly detailed that the toys were meant for ages of 15 and up. Nice, get your learners permit and a meth lab. I’m pretty sure the PR person at the store didn’t read what they were putting out.
Yesterday, you could search on the toy giant’s site for Breaking Bad dolls and it would return two results. One in a Hazmat protective suit, and another holding the fake drugs. Today, the same search query reveals zero results.
Of course some will pushback against the petition saying toy stores sell action figures with guns all the time. GI Joe immediately springs to mind. The issue here is with the fake packets of meth. Humorous? Absolutely. But, it doesn’t need to be in an area where a 10-year old can grab it.
For now, there hasn’t been any official word on the takedown, except search queries leading to no results. I’m sure we are a statement away from the line being pulled from the store.