The money train that is Marvel chugged along this past weekend. The much hyped Guardians of the Galaxy rocketed to an estimated $94 million across more than 4,000 theaters. The big box office haul set a new record for an August debut as it unseats The Bourne Ultimatum, which earned $69.3 million in its opening weekend.
You know movie execs are pouring over every comic book they can get their hands on. Guardians of the Galaxy proves that even more obscure comic book movies can be successful. You think the average movie goer had any idea a talking tree and racoon were part of Marvel lore? The floodgates are about to open for comic book movies.
How does the latest Marvel movie’s opening weekend compare to this year’s biggest? It sits at third behind Transformers: Age of Extinction ($100 million) and a fellow Marvel movie, Captain America: The Winter Soldier ($95 million).
With Guardians of the Galaxy, Marvel has had 9 straight no. 1 movies. Guardians of the Galaxy’s trailers featuring throwback music and humor helped generate early buzz for the film. A 93% Rotten Tomatoes score cemented movie goers going into the weekend.
As for the rest of the box office, Lucy continued to impress at it netted another $18 million. Total gross in the U.S. is nearing $80 million. Not bad for a film that cost just $40 million. Get On Up debuted in third place at $14 million. The James Brown biopic was generally well received by critics.
Hercules came in at 4 with $10.7 million. Dwayne ‘The Rock’ Johnson’s latest movie has grossed $52 million so far. International box office proceeds have pushed it past the $100 million mark, recouping the movie’s $100 million budget. Dawn of the Planet of the Apes rounded out the top 5 with $8.7 million. Total worldwide gross for the Dawn of the Planet of the Apes sits at $449.3 million according to Rentrak.