It’s been a busy week for DJI considering there were no splashy announcements for the oft-rumored Phantom 5 or Mavic Pro 2. Instead, the company countered Freefly’s Movi with the announcement of the Osmo Mobile 2. Both are slated for release early this year, but it’s the price point where DJI solidified its flank when it comes to smartphone stabilizers. $129.

That’s a hell of a discount even over the current Osmo Mobile at $299. It’s the price Freefly is targeting for the Movi. DJI slides in with the similar feature set at a price that is damn near impulse buy territory. Preorders start on Apple.com on January 23 with availability on DJI’s store and other retailers in February.

DJI Drone Dominance

In the world of consumers camera drones, it’s DJI’s world, and the rest live in it. GoPro became the latest to throw in the towel during earnings. Citing an extremely competitive market, the company announced the Karma drone was the first and last drone the company would make.

GoPro tried to put a business spin on it saying the Karma “reached the #2 market position in its price band in 2017; the product faces margin challenges in an extremely competitive aerial market.”

“These factors make the aerial market untenable, and GoPro will exit the market after selling its remaining Karma inventory,” said the firm in a statement. “GoPro will continue to provide service and support to Karma customers.”

The reality is the company barely moved units after the disastrous recall in November 2016. GoPro is struggling as a whole, and while they point to drone regulations being debated, the facts are the Karma never got off the ground. DJI countered GoPro’s splashy announcement with the Mavic Pro.

GoPro’s woes do not rest with the drone market. The age of the action camera has peaked, and the company is looking at a possible buyer as it discounts the Hero6 Black. Layoffs are hitting the company hard as it restructures to a headcount of “fewer than 1,000.”

CEO Nicholas Woodman maintained GoPro is “committed to turning our business around in 2018.” Woodman said that the company’s new hardware and software roadmap, combined with lower operating expenses, would allow GoPro to return to “profitability and growth in the second half of 2018.”

Growth and profitability are a maybe as the company struggles. The certainty is GoPro’s flying days are over while DJI continues its stranglehold over the market.

Gear. TV. Movies. Lifestyle. Photography. Yeah, I’m the type who sees a shiny object and is immediately captivated. Wait... There’s another. You can reach me at marcus@newsledge.com

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