With 2019 almost in the books, it’s been a relatively quiet year for camera drone releases. That changed in late October with the release of the DJI Mavic Mini, but that was the company’s only release out of its consumer drone division. DJI drones relied heavily on its 2018 flagships, the Mavic 2 Pro and Zoom.
The rest of the industry tried several releases with the Skydio 2 debuting along with the Parrot Anafi FPV.
What were the results? The consumer drone market belongs to DJI, and everyone else is scrambling for whatever is leftover. And it was a down year for DJI in terms of lacking a flagship drone launch. If anything, 2019 was the year of the Osmo with the Pocket and Action. Until the Mavic Mini.
The company confirmed it was holding all camera drones over 250 grams until 2020. And no, the $399 Mavic Mini is not a flagship launch. Its battery technology is a generational leap, but lacking 4K video and RAW for still photography means it is a beginner camera drone. A damn good one, but a beginner drone.
Google Search Data Shows DJI Drone Dominance
You don’t have to look around your local area to see DJI drones outnumbering Skydios, Autels, and Parrots. Google Trends shows DJI is thoroughly crushing competition both in the United States and worldwide.
For now, the DJI Mavic 2 Pro is the dominant drone for 2019, but check out the spike the Mavic Mini pulls off in the past couple of weeks. By the time the holidays arrive, the DJI Mavic Mini will have supplanted the Mavic 2 Pro on the list of drones for sale.
When you drop it down to a few weeks, you can immediately see the rise of the Mavic Mini in the United States.
Here’s the worldwide search graph for 2019:
What Does 2020 Hold For Camera Drones?
Unless a significant competitor is waiting in the wings, the DJI drone dominance will continue and probably expand with new releases. Who could be a competitor? Well, Sony does have a drone patent, but that’s unlikely. Instead, 2020 is shaping up to be another banner year for DJI.