The AAA game market is swinging and missing in the sales department. Chart-Track, a UK company monitoring software sales, says Watch Dogs 2’s first week on the market isn’t looking good. Leaked data is putting sales at around 80,000 in the UK. That’s down from 380,000 when the first Watch Dogs launched.

Why the big drop? The first Watch Dogs didn’t live up to the hype. Period. Plus, when will publishers learn to stop stacking the holiday season. There’s always going to be that game that gets lost in the shuffle. This year, it’s turning into multiple games. Titanfall 2, Watch Dogs 2, Dishonored 2 and even Call of Duty: Infinite Warfare have seen disappointing sales.

Here’s what Ubisoft had to say in a statement today:

“We’re incredibly happy with critics’ and players’ very positive reception of Watch Dogs 2, which should bolster support for the long-term success of the game. It is true that first-day and first-week sales for a number of big games, including Watch Dogs 2 and titles from our competitors, are comparatively lower than previous versions in previous years.

“However, we expect both week-two and week-three sales to be above traditional sales patterns. There is a trend toward games, especially high-quality games, having stronger and longer ‘tails’ as favorable reviews and word of mouth spread. Watch Dogs 2 is already considered a tremendous addition to the open-world action adventure series and we’re confident that millions of players are going to love it.”

Damn. You know it’s bad when Ubisoft is hoping Watch Dogs 2 sales have a longer “tail.”

The problem with Watch Dogs 2 was hype. Or lack thereof. The first one was billed as the “next-gen” game. Then it came out. And it looked nothing like it first did. The hacking multiplayer mode was intriguing, but the game was a huge disappointment from what we were first shown.

Plus, there are just too many games to play. And with Black Friday almost here, consumers are wising up to the fact that publishers will be quick to slash prices in the face of disappointing sales. I mean, Titanfall 2 is already $30 at most retailers.

What are you buying?

Here’s my damage the past two months:

Forza Horizon 3
Gears of War 4
Battlefield 1
Hitman.

And the sad part? I’ve barely played Forza Horizon 3. What have you bought the past couple of months? Or are you like me and just end up playing Rocket League?

Is the AAA market becoming too saturated? Or, are the games just not that compelling?